# Adoption Friction

Why teams do not use AI even when tools exist.

Track: AI Adoption and Change

## What is it?

Adoption friction is anything that stops people from using AI well. It can be confusion, fear, extra steps, weak training, unclear rules, poor examples, or lack of trust in the output.

## Why it matters

Buying an AI tool does not mean people will use it. Many teams get access and then continue working the old way. Others use AI quietly because they are unsure what is allowed. Adoption friction is the gap between having AI and actually changing work.

## How it works

Friction usually appears at predictable moments. People do not know what to use AI for. They do not know how to prompt. They do not trust the answer. They worry about data. Or managers never explain what good use looks like. Removing friction means giving people examples, rules, and safe starting points.

## Analogy

A gym membership does not create fitness. People need a plan, a routine, and feedback. AI adoption is similar. Access is only the membership. The work habit comes later.

## Example usage

A company may give staff an AI assistant but provide no examples. Some employees use it for everything. Some avoid it completely. A better rollout gives role based examples, data rules, review steps, and simple ways to ask for help.

## How to use this

Ask people where they get stuck. Do they know what is allowed? Do they have good examples? Do they know how to check output? Do managers expect AI use? Fix the smallest blocker first.

## Common mistake

The common mistake is assuming resistance means people dislike AI. Often they are just unsure, overloaded, or afraid of making a mistake.

## Question to ask

- **Blocker**: What is the first moment where people stop using AI?
- **Rules**: Do people know what they are allowed to paste into AI?
- **Examples**: Do teams have examples that match their actual work?
- **Support**: Who helps users when the AI output is poor?

## Quick quiz

What is adoption friction?

## Flashcard

**Question:** What does adoption friction mean?

**Answer:** Adoption friction means the practical barriers that stop people from using AI safely and usefully at work.